And So We Drive

TechCrunch: "Penske Is Getting into the Car-sharing Business"

Kirsten Korosec, reporting for TechCrunch:

Transportation services giant Penske Corp. is backing a new car-sharing service called Penske Dash that launched Tuesday in Washington, D.C. and Arlington, Va.

[...]

“Penske Dash furthers our commitment to embrace new technologies while addressing the mobility needs for our consumers,” Roger Penske said in a statement, adding that the company intends to “remain at the forefront of new leading transportation solutions.”

Penske Dash gives customers access to a fleet of Volkswagen Jetta SE vehicles that can be rented by the minute, hour or day through the app. The rental rates, which are $0.45 a minute or $15 an hour, include fuel, parking and insurance. Members are also supported with 24/7 access to a call center and a local fleet operations team.

Penske Dash describes itself as “free-floating,” although within Washington, D.C. it’s a bit more constrained than some other services that allow customers to park anywhere within a geographic area. Customers can park their Penske Dash vehicle in a public, unrestricted, street parking space in Arlington identified by Penske Dash. In Washington, D.C., customers must park in a parking spot marked by a Penske Dash sign in approved garages or lots, according to rules stated on its website.

Maybe I’m missing something, but this just sounds like Zipcar.

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by Tyler Carbone