And So We Drive

Kieran Mannings, Founder of X8R Limited, Has a Great Business Model

Profile of Kieran Mannings and X8R Limited by Tom Barnard of Autocar. X8R Limited manufactures and sells aftermarket parts, with an emphasis on those that frequently break, or are unnecessarily expensive to replace with OEM components. My favorite part of this story is his business model: he scans forums and talks to mechanics to identify frequent issues, and then engineers and sells parts that address those issues. Brilliant.

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by Tyler Carbone